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THE 2016 BORROW WISELY CAMPAIGN KICKS OFF!

THE 2016 BORROW WISELY CAMPAIGN KICKS OFF!


We’re kicking off our third annual Borrow Wisely Campaign to be held during October! This year 20 leading financial institutions will work across 14 countries in Europe and Central Asia to improve clients’ financial literacy knowledge and skills. The Campaign has become an annual event for MFC and its members.

What’s the Campaign all about?

As with previous years, we’ll be delivering key messages around how to borrow safely, how to harness the potential power of loans and how to avoid the pitfalls of too much debt. As an industry, our future depends on our ability to lend responsibly, and to protect against client over-indebtedness in line with international standards. The other important half of the “client protection equation” is responsible borrowing – that is, making sure that clients know how to use debt safely. Last year, we reached 300,888 clients in just 1 month! That’s why we firmly believe that this Campaign is a great tool for reaching massive numbers of clients with targeted financial education messages.

Who is taking part?

This year among the Campaign partners are AzerCredit (Azerbaijan), EKI, Lider, MiBospo, and Partner (Bosnia and Herzegovina), SIS Credit (Bulgaria), Adie (France), Crystal (Georgia), Kepa (Greece), AFK (Kosovo), Horizonti (Macedonia), Microinvest (Moldova), AgroInvest (Serbia and Montenegro), Vitas (Romania), Imon (Tajikistan) and some others.

“We love to see that both clients and loan officers are thinking about loans, asking more questions, looking for details. They are more responsible, and we want to keep ourselves on that road...”  Dragana Lukic, Marketing Manager (Mi-Bospo, BiH).

“This campaign is a good opportunity to increase awareness, and  alert our customers to the risk of credit, not just the opportunity.” Sébastien L`Aot, Operation Director (Adie, France).

Want to stay abreast of all the news from the 2016 Campaign follow us on www.mfc.org.pl or www.facebook.com/microfinance.centre

Want to be part of the Campaign in Azerbaijan follow us on  www.azercredit.az/az/borrow_wisely/ or contact marketing@azercredit.az.



October 2016

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more news >>


Hot line: (+994 50) 287 30 37

©2017 VisionFund AzerCredit LLC
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Phone: (+994 12) 597 48 17
(+994 12) 597 48 18

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E-mail: azercredit@azercredit.az